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<br><br>OLM<br><br><br><br>As Pok�mon Go climbed up the app charts as it became an international sensation, some analysts suggested<br>that Apple might be making more money off of it than Nintendo. <br><br>Analysts at Needham on Wednesday did the math and have come up with a outrageous claim: Pok�mon Go could add $3 billion to Apple's revenue over the next one to two years. <br><br>In an analyst note distributed to clients, analyst Laura Martin walks through the math:<br><br><br>Using Sensor Tower's July 11 estimate of $1.6 million of in-app purchases per day in the United States, and an estimate of 10 million downloads on iPhones - source unknown - Needham comes up with a [http://www.superghostblogger.com/?s=spending%20rate spending rate] of $0.16 per person per day. (On July 11, Sensor Tower told me there were only 2 million iOS downloads in the United States, and now cites 30 million downloads across both iOS and Android.)<br><br><br>Then, Needham assumes that Pok�mon Go will achieve "20% penetration" in [httpshttp://www.govdailymail.co.uk/home/search.html?qsel=site&searchPhrase=achieve achieve] "20developed% penetration" in 20markets developed markets ] "at maturity." But currently, [http://News.sky.com/search?term=Pok%E9mon Pok�mon ] Go is only played by 6% of the U.S. population - and it's been a phenomenon for a week.<br><br><br>Assuming that Apple makes $0.05 per player per day - the 30% cut of Pok�mon Go's revenue it takes as owner of the App Store - Needham finds the "upside case" for Apple to be $3 billion over the next 12-24 months. <br><br><br>While Needham's estimate is rough and does provide a ballpark figure, it's likely way overstated.<br><br><br>Here's a reality check: Apple announced in January<br>that the App Store pulled in "over" $20 billion in total bookings. After Apple takes its 30% cut, that would be around $6 billion in revenue.<br><br>If you have any queries concerning where by loved this post and how you would want to use receive much more information about [http://www.iam-freelance.com Gratuit Pokemon Go PokeCoins], you can get hold of us at our own sitegenerously visit the webpage.